Coke: HF3 Yawnbusters
Friday, February 6, 2009 at 11:51PM I was fortunate both in that Psyop not only sent me to sunny venice beach LA in the middle of a harsh NY winter, but also to head up animation on the third spot in their stellar coca cola happiness factory campaign. I was also an animator on HF2.
Check it out here. You can also see the video and the full credit list via motionographer
The following screen grabs are of the shots I animated on:
Here responsibilities included animation of the forground Wendy character and props.
Again animated the Wendy character.
Wendy character again as well as the background arm.
Animated the forground workers and arms as well as some background characters.
Studio: Psyop
Responsibilities: Animation Supervisor
Credits:
Client: The Coca-Cola Company
Project name: Happiness Factory 3 - Yawnbusters
Brief: To remind people that Coke lifts the spirits—physically and emotionally.
Synopsis of TV spot: The third installment of Happiness Factory tells the story of what happens when a contagious yawn rips through the Happiness Factory and how only Coca-Cola can break its spell...and restore physical and emotional energy to the Factory.
Creative Agency: W+K Amsterdam
Executive Creative Directors: John Norman, Jeff Kling
Creative Directors: Sue Anderson, Jorge Calleja
Copywriter: Rick Chant
Art Director: Barney Hobson
Senior Producer: Darryl Hagans
Agency Executive Producer: Corey Bartha
Account Team: Ryan Lietaer, Andrew Kay, Sylvain Lierre, Philip Jacobson
Director: Psyop
Psyop Creative Directors: Todd Mueller and Kylie Matulick
Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Psyop CEO: Justin Booth-Clibborn
Producer: Kim Wildenburg
Live Action Producer: Michael Schlenker
DOP: Federico Barbabosa
TD: David Chontos
Flame Artist: Alex Kolasinski
Modelers: Sarah Bocket, Joon Lee
Riggers: David Bokser, Sean Comer, Joon Lee
Lead Animator: Jordan Blit
Animators: Jeremy Butler, Joel Sevilla, Colin Cromwell, David Bokser, Jun Zee Myers, David Pritchard, Frantz Vidal, Joon Lee
Lighters/Renderers: David Chontos, Kyle Cassidy, Sarah Bocket, Barry Kriegshauser, Erik Borzi
Particle Artists: John Cherniak, Matt Johnson
Lead Compositor: Lane Jolly
Compositors: Sohee Sohn, Matt Lavoy
After FX Artist: Miguel Bautista
Previz: Joel Sevilla, Jeremy Butler
Editor: Brett Nicoletti
Assistant Editor: Tom Knight
Telecine: MPC, Los Angeles
Colorist: Mark Gethin
Music: Human, New York
Sound Design: HenryBoy
Sound Designer: Bill Chesley
“Open Happiness” Soundtrack
Artists: Brendon Urie, Travis McCoy, Patrick Stump, Janelle Monae, Cee Lo Green
Writers/Producers:Butch Walker, Polow Da Don




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