I got to lead a team of about 7 very talented animators on "Saddest Road," a very wacky, almost controverisal spot for Michelin's "The Right Tire Changes Everything" campaign. Sticking the squished characters to the road and of course animation for the fur to render properly were the bigger challenges on this one.

Watch it here.

The following screen grabs represent the shots I animated:

Animated the hero rabbit character

Animated the hero rabbit character

Animated the car

Animated the car and driver

Animated the car and driver

Animated the hero rabbit character

animated the hero rabbit character, car, and tire

On the first spot in the campaign, "Evil Gas Pump," my only involvement was rigging all the vehicles with my vehicle toolkit.

Studio: Psyop
Responsibilities: Animation Supervisor