About Me

I'm an animator and an educator. I've worked at various vfx and animation studios on both the east and west coasts of the United States. I teach animation at the School of Visual Arts and I try to contribute to the community with the thoughts and techniques I've gathered over the years.

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Tuesday
Jan222008

Happiness factory and Time Magazine

So Happiness factory made #7 on time magazine's top 10 TV ads of 2007. Congrats to the whole crew who worked on it (40+). It was a really great experience and a fun ad no doubt.

Quoted from the time website:

"With an actual plot (a Coke machine out of Coke), cute characters and gorgeous 3-D animation, this ambitious soda spot feels more like a Pixar short film than a commercial. And it should, since this sequel to an earlier version of "Happiness Factory" is meant to be watched with popcorn in hand. We hold movie-theater ads to higher standards, but this one deserves to play alongside anything Hollywood has to offer."

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