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I've been working freelance at various animation and vfx studios in NYC for the last few years and have recently gone bi-coastal working temporarily in LA.  I also teach animation at the School of Visual Arts.

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Tuesday
Jan222008

Happiness factory and Time Magazine

So Happiness factory made #7 on time magazine's top 10 TV ads of 2007. Congrats to the whole crew who worked on it (40+). It was a really great experience and a fun ad no doubt.

Quoted from the time website:

"With an actual plot (a Coke machine out of Coke), cute characters and gorgeous 3-D animation, this ambitious soda spot feels more like a Pixar short film than a commercial. And it should, since this sequel to an earlier version of "Happiness Factory" is meant to be watched with popcorn in hand. We hold movie-theater ads to higher standards, but this one deserves to play alongside anything Hollywood has to offer."

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